Professor Gil Troy
Fall 2012
MW(F) 2:35-3:25
Office: Leacock 628
email: gil.troy@mcgill.ca
HIST 301: THE HISTORY OF AMERICAN PRESIDENTIAL CAMPAIGNING
Each presidential election season triggers yet another round of complaints about the campaign and the candidates. The campaigns do not test presidential qualifications adequately; none of the candidates are good enough. The campaigns are too long; the candidates, too superficial. The campaigns are undignified; the candidates, demagogic. The campaigns are expensive; the candidates too financially needy. Candidates are too involved; the people, too apathetic. Solutions to the “problem” of the presidential campaign around: clustering primaries, limiting PACs, compressing the campaign season, restricting donations, restraining the media.
Many of these laments assume that modern Americans have somehow strayed from an earlier, idyllic path. Once upon a time, when parties were strong and television was not even a twinkle in Marconi’s eye, elections were more substantive, candidates were more impressive, the nation was more virtuous. Democracy seems to have worked then. Now, alas, it barely functions. American politics was once grand, the conventional wisdom goes; now, it is tawdry. In fact, since the first contested election in 1796, when partisans of Thomas Jefferson and John Adams clashed, many have considered presidential campaigns excessively partisan, unduly disruptive, and undignified. Without an appreciation of these traditional concerns, the “problems” of the modern campaign cannot be fathomed.
This course considers the continuing problem of the presidential campaign. How has the presidential campaign changed over the last two centuries? How has it remained the same? What do these continuities and discontinuities show about American history, in general, and American democracy, in particular?
The course will be divided into three sections. First, we will consider the campaign’s origins. Next, we will examine the golden age of partisan politics, from the 1850s through the 1940s. During this time, the candidates became more active and the people became more involved. But the dissatisfaction with the campaign festered. The concluding section, “The Making and Selling of the President,” compares the modern campaign with its predecessors.
This course will combine lectures and discussions. Students MUST come to class prepared to discuss the assigned readings, particularly the primary sources. Note that the most important documents are italicized in the syllabus.
NOTE: The ads since 1952 shown in class can be seen at http://www.livingroomcandidate.org/
FOR ELECTORAL MAPS SEE:
http://www.100bestwebsites.org/alt/evmaps/electoral-maps.htm
FOR OVERVIEWS OF EACH CAMPAIGN SEE: http://www.multied.com/elections/
Conferences, Assignments, and Grading
There will be weekly reading assignments. Conferences meet regularly throughout the semester. Participation in the conferences and the lectures will account for 10 percent of your grade. A final exam determines 30 percent of the grade. For the remaining 60%, three 5-6 page analytical papers on the assigned readings will be due at the start of conference the week of October 1; the week of October 22; the week of November 19th or November 26th. Early papers are welcome. Late papers are not. You will be penalized. No papers will be accepted after Friday, November 30.
NOTE: Failure to submit three papers for three separate conferences ON TIME or to complete the final will result in a “J.”
Office Hours
My office hours will be Mondays, at 3:30 and by appointment.
University Policies
In the event of extraordinary circumstances beyond the University’s control, the content and/or evaluation scheme in this course is subject to change.
In accord with McGill University’s Charter of Students’ Rights, students in this course have the right to submit in English or in French any written work that is to be graded.
Academic Integrity statement [approved by Senate on 29 January 2003]: McGill University values academic integrity. Therefore all students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Code of Student Conduct and Disciplinary Procedures (see http://www.mcgill.ca/integrity for more information).
L’université McGill attache une haute importance à l’honnêteté académique. Il incombe par conséquent à tous les étudiants de comprendre ce que l’on entend par tricherie, plagiat et autres infractions académiques, ainsi que les conséquences que peuvent avoir de telles actions, selon le Code de conduite de l’étudiant et des procédures disciplinaires (pour de plus amples renseignements, veuillez consulter le site http://www.mcgill.ca/integrity.
Required Reading
(in order of use, all books available at the McGill Bookstore)
Gil Troy, See How They Ran: The Changing Role of the Presidential Candidates (coursepack)
Charles S. Sydnor, American Revolutionaries in the Making: Political Practices in Washington’s Virginia
Richard P. McCormick, The Presidential Game: The Origins of Presidential Politics
David Donald, Lincoln
Paul W. Glad, McKinley, Bryan,& the People
Neil Postman, Amusing Ourselves to Death
Joe McGinniss, The Selling of the President 1968
Brinkley, Polsby, and Sullivan, New Federalist Papers
myCourses Readings
Schedule of Topics and Readings
(* means this document will be discussed in class, so READ IT BEFOREHAND AND BRING IT TO CLASS!!!!)
Week 1:
Mon., Sept. 10: #1: Introduction Barack Obama and the “Historic” 2008 Campaign
Gil Troy, “2008,” in History of Presidential Elections
Troy, See How They Ran, “Prologue,” pp. 1-6 in Readings.
Gil Troy, “The Campaign Triumphant,” Wilson Quarterly, Summer, 2012 in Readings.
Wed., Sept. 12: #2: “Candidus”: The Traditional Campaign
*Cato’s Letters in Readings Especially #61-62
*Declaration of Independence
(http://www.law.indiana.edu/uslawdocs/declaration.html)
Troy, See How They Ran, Chapter One, pp. 7-19.
Charles S. Sydnor, American Revolutionaries in the Making:
Political Practices in Washington’s Virginia, pp. 1-118
(NOTE: The book is in the library under its original name
Gentlemen Freeholders)
Fri., Sept. 14: #3: “A Bundle of Compromises”: The Constitutional Campaign
*The Constitution (especially Article II and Amendments 12,13, 14, 15, 17, 19, 22, 24, 25, 26) in Readings
The Federalist Nos. 49, 68 70, 71, 72 in Readings *(#68)
Week 2:
Mon., Sept. 17: #4: VIDEO: The 2008 Campaign
Wed., Sept. 19: #5: George Washington and Republican Virtue
SPOTLIGHT: 1788 “George Washington: Republican” in Readings.
*(esp. 110 Rules of Civility)
Fri., Sept. 21: #6: The Emergence of Parties
Charts, “Party Politics in America”
W.N. Chambers, “Party Development and the American
Mainstream,” in Chambers, William Nisbet and Burnham,
Walter Dean, eds. The American Party System: Stages of
Development, pp. 3-32 on reserve
Richard P. McCormick, The Presidential Game, pp. 1-117 4
Week 3:
Mon., Sept. 24: #7: Andrew Jackson and the Partisan Campaign
SPOTLIGHT: 1828
*”The Debate on Extended Suffrage” [Kent v. Buel, 1821] in Readings.
Richard P. McCormick, The Presidential Game: The Origins of Presidential Politics, pp. 117-207.
Wed., Sept. 26: #8: Confusion Reigns: 1840 and 1844 SPOTLIGHT: 1840
Troy, See How They Ran, pp. 20-107
*Sources, 1840, 1844 in Readings (esp. Kane, Raleigh and Alabama Letters)
Donald, Lincoln, pps. 1-161,
CONFERENCE #1: THE REPUBLICAN CAMPAIGN (Troy, Sydnor)
Week 4:
Mon., Oct. 1: Images of the Mass Campaign
Wed., Oct. 3: #9: Abraham Lincoln: America’s Greatest Politician in the Golden Age of Campaigning? SPOTLIGHT: 1860
*Sources, 1860, 1868 in Readings
Richard Jensen, “Armies, Ad-men and Crusaders: Types of
Presidential Election Campaigns,” The History Teacher, 2
(1969): 33-50 in Readings
CONFERENCE #2: THE PARTY CAMPAIGN (Troy and McCormick)
FIRST 5 PAGE ANALYTICAL PAPER DUE AT THE START OF YOUR CONFERENCE
Week 5:
Wed., Oct. 10: #10: SPOTLIGHT 1876: Education and Partisanship: solving the stalemate of 1876
*Plunkitt of Tammany Hall in Readings
Rutherford B. Hayes Presidential Center on 1876
http://www.rbhayes.org/hayes/president/display.asp?id=511&subj=president
HarpWeek – -1876 controversy
http://elections.harpweek.com/controversy.htm
CONFERENCE #3: THE GOLDEN AGE OF PRESIDENTIAL CAMPAIGNING
Donald, Lincoln, pps. 162-270, 493-547 5
Week 6:
Mon., Oct. 15: #11 SPOTLIGHT 1896: The Battle of the Standards
Paul Glad, McKinley, Bryan, & the People, pp. 1-36, 48-50,
95-141, 163-209.
*Primary Sources, 1888-1892, 1896 in Readings
Wed., Oct. 17: Toward the Televised 20th Century: The Checkers Speech and the Kennedy-Nixon debate
Week 7:
Mon., Oct. 22: #12: The Power of the Press and The Brave New World of Twentieth Century Politics
Primary Sources, 1904-1928 in Readings
Primary Sources, Theodore Roosevelt Campaigns in Readings
Troy, See How They Ran, pp. 108-132
Wed., Oct. 24: #13 FDR and the Rise of Mass Culture
*Radio, 1924-1948 in Readings
Troy, See How They Ran, pp. 133-207
*Franklin Roosevelt Campaigns in Readings
CONFERENCE #4: 19th Century Campaign transformations
SECOND 5 PAGE ANALYTICAL PAPER DUE AT THE START OF YOUR CONFERENCE
Week 8:
Mon., Oct. 29: #14: Richard Nixon and The Television Revolution
Wed., Oct. 31: #15: The Television Revolution
McCormick, Presidential Game, pp. 207-238
CONFERENCE #5: THE VANISHING VOTER, 1900-2000
Thomas Patterson, “The Vanishing Voter” (2002) in Readings
http://www.uvm.edu/~dguber/POLS125/articles/patterson.htm
Robert Zaller, “Perversities in the Ideal of the Informed
Citzenry [1999] http://www.mtsu.edu/~seig/pdf/pdf_zaller.pdf
Voter Turnout Charts in Readings
Robert Putnam, “Bowling Alone,” Journal of Democracy 6:1, Jan. 1995,pps.65-78 http://xroads.virginia.edu/~HYPER/DETOC/assoc/bowling.html
Week 9:
Mon., Nov. 5: #16: The Selling of the President, 1960s
Wed., Nov. 7: #17: The Modern Campaign: Primarily Overreported?
CONFERENCE #6: PERSONALITY AND PUBLICITY IN THE MODERN CAMPAIGN
Warren Susman, “‘Personality’ and the Making of
Twentieth-Century Culture,” Chapter 14 in Warren Susman,
Culture as History, pp. 271-285 on reserve.
Robert Westbrook, “Politics as Consumption,” Chapter V in Fox and Lears, The Culture of Consumption, pp. 145-173 on reserve.
Neil Postman, Amusing Ourselves to Death, pp. vii-82
Week 10:
Mon., Nov. 12: #18: Tricky Dick, Betty Ford and the Primal Scene of Presidential Politics
Troy, See How They Ran, Chapter 10, pp. 227-239.
Wed., Nov. 14: #19: The Republican Juggernaut
Primary Sources, 1976 in Readings
*The Character Question in Readings
CONFERENCE #7: DID TELEVISION RUIN THE PRESIDENTIAL CAMPAIGN?
Neil Postman, Amusing Ourselves to Death, pp. 83-163.
Lance Morrow, “Of Myth and Memory: Dreaming of 1960 in the New World,” Time, 24 Oct. 1988, pp. 21-27 in Readings
Timothy Crouse, The Boys on the Bus, pp. 3-11 on reserve
Week 11:
Mon., Nov. 19: VIDEO: The Art of Political Advertising
Wed., Nov. 21 #20: The Presidency in an age of the Popular Campaign: Campaigns and Chronology
CONFERENCE #8: MAKING AND SELLING THE PRESIDENT, 1968, 1972
Joe McGinniss The Selling of the President 1968 – ALL
Marshall McLuhan, Understanding Media, pp. 5-12 on reserve [First option for submitting 3rd paper] 7
Week 12:
Mon., Nov. 26: #21: Republicanism and Liberal Democracy in the late 1980s and 1990s…
Brinkley, Polsby, Sullivan, et al., New Federalist Papers, ALL Acceptance Speeches, 1980 in Readings
Gil Troy, “Money and Politics: the Oldest Connection,” Wilson Quarterly (Fall, 1997),
http://www.arts.mcgill.ca/history/faculty/troyweb/MoneyandPolitics.htm
Are Voters Fools? See Arthur B. Maas, Foreword to VO Key, Jr., The Responsible Electorate, vii-xv on reserve
Samuel Popkin, The Reasoning Voter, pp.7-13, on reserve. Troy, See How They Ran, pp. 239-282
Wed., Nov. 28: #22: George Bush wins in 2000 and 2004: what went right and Right?
Gil Troy, “2004,” in History of Presidential Elections
CNN “How we got here: A timeline of the Florida recount,” Dec. 13, 2000
http://archives.cnn.com/2000/ALLPOLITICS/stories/12/13/got.here/index.html
Gil Troy, “The Price of Playing it Cool,” from Poppolitics.com
http://www.arts.mcgill.ca/history/faculty/troyweb/ThePriceofPlayingitCool.htm
Dershowitz v. Posner from Slate.com Dialogues, July 2 AND 3rd Democracy in Action’s P2004: the 2004 Campaign – Sample at least 5 of the links at http://www.gwu.edu/~action/P2004.html
CONFERENCE #9: THE MODERN CAMPAIGN IN HISTORICAL PERSPECTIVE
THIRD 5 PAGE ANALYTICAL PAPER DUE AT THE START OF YOUR CONFERENCE –No Papers Accepted After the End of this Week
Week 13: Mon Dec 3: #23: Conclusions: The Presidential Campaign in a Changing – and Unchanging World
LECTURE SCHEDULE
Week 1:
Mon., Sept.10: #1: Introduction and Overview of the “Historic” 2008 Presidential Campaign
Wed., Sept. 12: #2: Candidus- The Traditional Campaign
Fri., Sept. 14: #3: A Bundle of Compromises- The Constitutional Campaign
Week 2:
Mon. Sept. 17: #4: VIDEO- The 2008 Campaign
Wed. Sept. 19: #5: George Washington and Republican Virtue
Fri., Sept. 21: #6: The Emergence of Parties 8
Week 3:
Mon. Sept. 24: #7: Andrew Jackson and the Partisan Campaign
Wed., Sept. 26: #8: Confusion Reigns: 1840 and 1844
Week 4:
Mon., Oct. 1: Images of the Mass Campaign
Wed, Oct. 3: #9: Abraham Lincoln: America’s Greatest Politician in the Golden
Age of Campaigning?
Week 5:
Wed. Oct. 10: #10: Spotlight: 1876- Education and Partisanship: Solving the Stalemate of 1876
Week 6:
Mon., Oct. 15: #11: Spotlight 1896- The Battle of the Standards
Wed., Oct. 17: Checkers Speech and Nixon-Kennedy Debate
Week 7:
Mon. Oct. 22: #12: The Power of the Press and the Brave New World of Twentieth Century Politics
Wed., Oct. 24: #13: FDR and the Rise of Mass Culture
Week 8:
Mon., Oct. 29: #14: Richard Nixon and the Television Revolution
Wed., Oct. 31: #15: The Television Revolution
Week 9:
Mon., Nov. 5: #16: The Selling of the President, 1960s
Wed., Nov. 7: #17: The Modern Campaign: Primarily Overreported?
Week 10:
Mon., Nov. 12: #18: Tricky Dick, Betty Ford and the Primal Scene of Presidential Politics
Wed., Nov. 14: #19: The Republican Juggernaut
Week 11:
Mon., Nov. 19: The art of political advertising
Wed., Nov. 21: #20: The Presidency in the Age of the Popular Campaign
Week 12:
Mon., Nov. 26: #21: Republicanism and Liberal Democracy in the late 1980s and 1990s…
Wed., Nov. 28: #22: George Bush wins in 2000 and 2004: what went wrong — and what went right and Right?
Week 13:
Mon., Dec. 3: #23: Conclusions: The Presidential Campaign in a Changing — and Unchanging World
Tags: History 301, Syllabus